Technology

Linktree allows creators to add paywalls

Linktree is a popular tool that allows users to link to new social channels and websites. The company has announced that it will provide users a means to monetize the material they publish on their page.

Linktree is a popular tool that allows users to link to new social channels and websites. The company has announced that it will provide users a means to monetize the material they publish on their page.

Using the new Payment Lock tool unveiled today, creators can put a paywall in front of certain content, such as digital files, links to Pinterest mood boards or playlists, or even calendar meeting slots. The maximum amount a creator can charge for a single piece of content is $150.

Users who subscribe to Linktree’s free plan do not have access to the paywalling tool, and content creators are not permitted to use the feature to charge users for access to adult content. It would appear that Linktree is not currently charging for its services; however, the company has declined to confirm this publicly.

Linktrees are a common component of user profiles on social media platforms like Instagram and TikTok, where it might be challenging to navigate an audience to another page. Through link-in-bio capabilities, creators can lead people to other pages they maintain, provide articles or other resources, and add contact information to their profiles. However, over the past several months, the firm that operates link-in-bio has added more creative tools for its landing pages. One of these new tools is a mobile app that creators may use to update their page.

In July, the company entered into a partnership with TikTok, which enabled TikTokers to curate a selection of their videos on their Linktree profile. This page functions similarly to a highlight reel, showcasing the user’s best work in the hopes of attracting followers and brand partners.